Missed calls at 1:40 while the crew was mid tear-off. Forms that sat in an inbox till Friday. Estimates nobody chased past day two. You may not need more leads — you may need to stop losing the ones you already paid for.
No consultant, no dashboard, no "free trial." Your call log, your inbox, your estimate folder, and a pen.
Call your own line from a number your office won't recognize. Count the rings. Then listen to your greeting like a homeowner with water coming through the ceiling.
Takes 2 minutesPull last month's leads and mark every one that came in after five, before eight, or on a weekend. Then look at what actually happened to them.
Your highest-ticket, fastest-closing jobsFill out your own contact form at 9 p.m. tonight. Time how long it takes a human to respond. That's what every night visitor experiences.
Do it tonightHow fast a new inquiry gets a human reply — measured on your own records, not your gut. Most owners guess wrong by hours.
Records, not gutEvery estimate from the last 90 days that nobody accepted and nobody turned down. Count them. Add them up. Silence isn't a decision.
Usually the ugly oneFour numbers. Multiply the last three. That's a month. Times twelve, that's a year.
The worksheet is page 8 of the audit. Every dollar figure is arithmetic on numbers you supply — not a projection, not a guarantee.
Get the 12-page PDF now. Run the five tests this week. If the number comes out small, you've got a lead volume problem — go buy leads. If it comes out big, that's a plumbing problem, and those are fixable.
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